Strategic Planning

GLD_Enterprises_icons-01An effective Marketing Strategy requires consideration of three components: Advertising, Public Relations and Networking – what we call “The Marketing Triad ™” 

 

 

We help you develop and maintain a fully integrated marketing strategy including all three elements of The Marketing Triad.

  • Marketing Plan Development
  • Branding Development
  • Review overall marketing plan / activities.
  • Assessment of current marketing strategy
  • Development of Marketing Message Calendar
  • Advertising Support: Print, Broadcast, Digital

GLD Enterprises Communications, Ltd. will evaluate your needs and create a marketing plan that utilizes all three components most effectively.

Branded Content Marketing – Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric) Let us help you develop and maintain a winning Content Marketing strategy for your business!

Tagline Development –  Often, a tagline or “slogan” is chosen based on a familiar cliche. Chances are if it sounds familiar, that’s because it probably already exists. A tagline is not just a memory hook but should speak to the customer’s feelings after having worked with your business. Our job – to help you develop that perfect, 4-5 word tagline that really expresses those feelings.

 

          

SEO & Website Development

At GLD Enterprises, we focus on CONTENT MARKETING, which takes the tech-wizard mystery out of Search Engine Optimization (SEO) and reduces it to its primary purpose—to generate sales.

User-focused website content is the key to getting visitors to remain on your site longer and eventually buy from you. While search engine placement is important, the end user, your potential client audience, should be taken into consideration first.

 

Don’t have a website? Our technical staff can assist with that as well to provide you with a WordPress-based website and clean-energy, low-cost hosting. We also assist you in one of the most important areas of web creation in regards to marketing – CHOOSING THE DOMAIN NAMES!

Is networking part of your marketing practice? Download our free e-book, “Network with Confidence!”

GLD Enterprises Commercial Writing’s owner, Gery L. Deer, is regularly interviewed as a guest expert in print and on television, particularly regarding small business success. Here, he is featured in the November 20th edition of the Dayton City Paper. Read the article here.