Case Study: Strategic Planning – Marketing
Client: Lifestyle Comfort Solutions, Heating & Air
Lifestyle Comfort Solutions owner, Lisa Crosly, approached GLD Enterprises Communications, Ltd. to help create a comprehensive, more concise marketing plan to be implemented over a 6 month period.
The overall plan included a more concise value proposition, tagline review, advertising and promotional schedule and calendar. Various vehicles were selected for the advertising, based on the company’s experiences of success and recommendations for additional components which included: Public Radio, Informational TV Spots, in-house branded content, increased social media content, and direct mail campaigns.
Gery L. Deer was tasked with the following: Create the plan, develop updated messaging and narrow consumer offers to be more targeted, redesign the mailing postcards to reflect the message and include better art and more relevant content, act as marketing director consultant and liaison to vendors for media buying, print and mail.
Sample Screen Shots of the #1 Direct Mail Piece (Oct. 2017)
Case Study: Creative Direction – Media Production
Client: DMS ink / The Bricks Agency.
As the creative consultant and communications director for DMS ink’s subsidiary company, The Bricks Agency, from September of 2015 to the present, our job is to provide expertise and execution of various marketing and public relations material.
For one such project, the company was trying to increase awareness online. One of the account executives suggested doing a video series outlining various industry concepts covered by DMS ink services. Our job was to work with the sales team to develop topics, scripting and determine who would be on camera and select the best production company. Throughout the project, Gery Deer also served as producer, design supervisor, and editing supervisor.
We produced 4 segments of the “DMS ink Digital Minute,” covering different areas of the company’s services. Click to view a sample.
Another video Gery Deer helped to produce, providing production support, location services, content and other provisions was created by Canon Solutions America. Here is a link to the video and some behind-the-scenes photos of production: Canon Solutions DMS ink Video